Sales is the most exciting, most rewarding career in industry. It’s the key to business success. Nothing happens until a sale is made. The best Salesmen don’t just “let things happen”, they plan for their success and then work the plan. In fact, the biggest difference between average and excellent Salesmen is that excellent Salesmen make things happen and they make happen the things that make them successful. They SELL ON PURPOSE. In Selling on Purpose, Philip Moncrief has finally written the sales primer that has long been missing. From prospecting to closing, from relationship building to proposing, it’s all here. New salesmen will learn the essentials of the profession, experienced salesmen will learn the key ingredients to increased sales and sales career success.
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