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December 17 , 2007

I Win, You Win

The Essential Guide to Principled Negotiation


Negotiation is an essential skill in all areas of life. It is
a series of manoeuvres that we move through in order to get the best
possible deal for ourselves, our company or organisation. How far we
will go to achieve our goals is where the rub lies.

Ideally, negotiations should be a 'win-win' experience. Full of
useful exercises, case studies and accessible advice, this book will
help readers achieve their goals by showing them how to:

prepare effectively
build rapport
communicate openly
enhance trust in their business
I Win, You Win is a thought-provoking, inspirational and eminently practical aid to getting what you want without compromising your professional integrity.

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