This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.
Barter with the author on the Great Wall of China, do a business deal over lunch in the Eagle's Nest in the Hong Kong Hilton and mediate among millionaire developers in the office of the longest-serving mayor in the world.Join the author in his recounting of cases he's handled over the past twenty years including same-sex sexual…
It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when things go wrong):
* sit downs
* stand ups
* talk shows
Diagrams help you through setting up a media work centre, public affairs room and keeping on top of breaking news. Pictures from inside the major networks and a glossary of media terms get to the details of media skills.
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