December 29 , 2007


12 Electric Months Chasing A Silicon Valley Dream


In Silicon Valley, people routinely dream of changing the world. Some do so. Many more almost do. 
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Free-market economics has attempted to combine efficiency and freedom by emphasizing the need for neutral rules and meta-rules. These efforts have only been partly successful, for they have failed to address the deeper, normative arguments justifying – and limiting – coercion. This failure has thus left most advocates of free-market vulnerable to…

Almost. It is such a Silicon Valley word. 

This is the story and lessons learned from 12 electric months in the life of a San Francisco startup that seemed on the verge of becoming a household name and being bought by Apple. Neither happened. And we all learned some hard lessons as a result. 

Almost… the word hurts the soul. So much time and effort and money into the void. And it keeps happening again and again, this amazing effort that seems part of the DNA of Silicon Valley. Why? What is it about the place that inspires people to swing for the fences? 

What is Silicon Valley really like? Almost is a fascinating 12-month snapshot inside of one company that almost changed the world.

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