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December 14 , 2010

The Shorter MBA

A practical approach to the key business skills


A unique distillation of the skills that people need to develop to be successful in business. Most people cannot give up two years to study for a Masters in Business Administration (MBA), but the techniques that are taught for an MBA are invaluable. This practical, accessible book presents all the essential theory, practice and techniques taught to MBA students and is ideal for the busy executive.

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Above all, this is a practical book that covers everything needed to be commercially successful in business.

It is divided into three parts:

• Personal development
• Management skills
• Business development

and uses the latest research and business school studies to succinctly and clearly explain the key principles and practices of successful business.

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