The Fast Track to Getting published! “Are you ready to get out of the slush piles? With the expert tutelage of Frishman and Spizman, an author can increase his/her chances of publication many times over.” – John Kremer, author, "1001 Ways to Market Your Books" “I’ve got a great idea for a book!” But a great idea is not enough – -what you need is…
Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website.
Discover the power of language and how to use it as a call to action
Start predicting customer browsing behavior
Diagnose current problems with your landing page
Create a unified marketing message between the search engine result and landing page
Examine common optimization approaches
Master specific tools for tracking results and follow strict maintenance procedures
If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately.
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