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August 23 , 2010

Entrepreneurs in Africa: Hopes and Mirages


Presented in two parts, 'Entrepreneurs in Africa - Hopes and Mirages' canvasses the ambitions of entrepreneurs on the African continent. Using well researched data drawn from reputable international sources the book explores the business environment of Africa in a hands on, gritty fashion. Sponsored by the Association of African Entrepreneurs, the book details the opportunities available for those of an entrepreneurial bent across a wide variety of industries and market sectors. Comprised of several generic 'scene setting' essays followed by country specific analysis the book provides a strong basis for further investigation by anyone looking to broaden their portfolio into this exciting, but largely untapped area of the world.

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