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October 13 , 2010

Bully is as Bully Does

A mybestfriendinni story


'Bully is as Bully Does' is the second book in the 'Everyone Longs to Belong' series, which is all about friendships and sharing important life lessons through stories.
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In the first book,'Everyone Longs to Belong', mybestfriendinni shares the story about Harmony meeting Envy. Harmony learnsjust how important it is to make the right friends, in the right way, and for the right reasons. mybestfriendinni is excited to take readers on yet another fun and engaging journey into Max's Inniverse to meet Honesty.

'Bully is as Bully Does' is about the experience of being bullied, from Honesty's point of view. He is filled with embarrassment and shame, and struggles with his feelings and decides to hold them in. And the more he does, the harder it is to speak up about it. Follow Honesty through Max's Inniverse as he learns that his true friends are always there to help him, and that there's nothing to be ashamed of if you are being bullied. Honesty also learns how courageous he actually is when faced with a situation where he knew he had to do something to help a friend.

mybestfriendinni has 12 characters, led by Max, the human protagonist who is delighted to share her Inni, or intuition, with everyone. The remaining characters are all animated, iconic creations that kids will be drawn to based on their bright colours and personalities. Each character represents a 'friend' (a good value) or a 'frenemy' (a negative human trait), and to keep things simple, they are all named after the value they represent! The friends are Generosity, Honesty, Harmony, Courage, Love and Kindness; and the frenemies are Bully, Selfish, Liar and Envy. Inni is there as a guide to everyone in the Inniverse, and is in all the stories to share the important lessons learned.

The need for kids to grow up with a clear understanding of important core values such as empathy, compassion and self-confidence has never been greater. With challenges such as bullying being faced by school-aged kids, mybestfriendinni is excited to share a fresh and engaging way to show kids how to better understand, and identify different behaviours, be it their own or those of others, and how to manage them.
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