Read alsoRevelation and Other Prophetic Books of the Bible
Some view it as a prophecy of events already fulfilled, and others as a foretelling of things yet to come. Still others regard it as an expression of eternal spiritual truths, rather than specific incidents. The biblical Book of Revelation supports a variety of interpretations—and controversies—and it exerts an endless fascination on readers…
Given the current business climate, sellers should no longer count on their product or service to sell itself because their toughest competitors are out there with similar products they claim are better. Instead, it's more likely that in closely contested sales, the decision will come down to whichever salesperson offers the best service, is the most responsive, or displays any number of other highly intangible attributes, such as credibility, expertise, helpfulness, and integrity.
The challenge for sellers is to convey these qualities in a way that promises value to customers. Freese explains how to maximize a value proposition and ultimately win more sales through strategies that include:
? managing conversational dynamics
? influencing the customer's buying criteria
? justifying costs
? creating curiosity about your product