Home » Nonfiction » Kristina Halvorson » Content Strategy for the Web

September 23 , 2009

Content Strategy for the Web


If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
  • See content strategy (and its business value) explained in plain language
  •  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays
  • Learn how to audit and analyze your content
  • Make smarter, achievable decisions about which content to create and how
  • Find out how to maintain consistent, accurate, compelling content over time
  • Get solid, practical advice on staffing for content-related roles and responsibilities

Show more...

How to download book

Buy this book

You can buy this book now only for $17.29. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Content Strategy for the Web»:

Download Amazon Kindle:


Download Adobe DRM:


Download TXT:


Download Microsoft Reader (LIT):