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February 24 , 2009

Disciplined Entrepreneurship

24 Steps to a Successful Startup


24 Steps to Success!

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The Eater of Worlds

THE VAULT IN THE VALLEY On a far semi-desert world, shunned by trade routes, and unattractive to star travellers, there is a barren and isolated valley. Dominating this valley is a great time-eroded Sphinx-like construction - a mass known to the few who have looked upon it as the Skull of Sykoris. Cap Kennedy followed a dangerous trail across…

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. 

You will learn:

  • Why the “F” word – focus – is crucial to a startup’s success
  • Common obstacles that entrepreneurs face – and how to overcome them
  • How to use innovation to stand out in the crowd – it’s not just about technology

Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

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