In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.
From accelerating giant, China to still-slumbering Laos; from fun-pursuing Thailand to post-bubble Japan, East Asian societies display an irrepressible energy and cultural depth that can be an inspiration to all. A seasoned writer on the East Asian scene, Roy Garner offers a personal perspective on the latest trends in lifestyles and fashions…
· Defines the nature of new CRM niche solutions · Provides entirely new types of functionality that mesh seamlessly · Describes solutions focused solely on the needs of the customer
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