Home » Business & Finance » Frank Luntz » Words That Work

January 31 , 2011

Words That Work

It's Not What You Say, It's What People Hear


The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country
Download fb2

Read also

The Woman In Blue

The murder of women priests in the shrine town of Walsingham sucks Dr Ruth Galloway into an unholy investigation.When Ruth's friend Cathbad sees a vision of the Virgin Mary, in a white gown and blue cloak, in the graveyard next to the cottage he is house-sitting, he takes it in his stride. Walsingham has strong connections to Mary, and Cathbad is…

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

How to download book

Buy this book

You can buy this book now only for $16.39. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Words That Work»:

Download Amazon Kindle:


Download Microsoft Reader (LIT):


Download TXT: